This is how Sendbird works, who's doing it, and what it actually feels like to build here right now.
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Curiosity beats expertise.
Expertise has a shelf life. Curiosity doesn't. We optimize for the second one.
Beginners ship here too.
Some of our best work this year came from people doing it for the first time. No background required, just the willingness to start.
Less logistics. More judgment.
The repetitive parts of the job don't need a human anymore. The interesting parts still do.
Talk is cheap. Tooling isn't.
Everyone says they're AI-first. The companies that actually are have the receipts to prove it.
His marketing team built a fully functional e-commerce swag store with Stripe integration in days. His sales team built their own CRM tools. His recruiting team automated their entire workflow. And it’s all tracked, measured, and celebrated through an internal platform called Automators.
Some windows close fast. This one's wide open.
Sendbird has the foundation of an established company and the pace of a startup. AI is creating a rare window where people get to reinvent how their work gets done. Right now, that window is wide open here.
You came for interesting. So did we.
The people building here aren't all engineers. They're SEs, analysts, CSMs, marketers. Anyone who saw a problem and stopped waiting for permission. Velocity is contagious. So is curiosity.
There are days where I’ll go from a team discussion to building a workflow that solves part of the problem, and I’ll think, “I can’t believe this is my job now.
